The approach of the 2026 FIFA World Cup is already inspiring exclusive products — including in the world of premium beverages. The tequila brand Don Julio has announced a limited edition of the famous Don Julio 1942, created especially to celebrate the tournament organized by FIFA.
According to a report by Robb Report, the new bottle was designed to honor the biggest football event in the world and features a design directly inspired by the World Cup trophy. The idea is to turn the drink into a true collectible for football fans and lovers of premium tequila.
The special edition keeps the brand’s famous tequila
Despite the different appearance, the contents of the bottle remain the classic Don Julio 1942 Añejo, one of the brand’s best-known tequilas.
According to Robb Report, the drink is aged in American oak barrels and maintains the profile that made the label famous among premium spirits enthusiasts: smooth and complex notes that make the tequila a popular choice for slow sipping.
The difference lies in the look of the special edition, designed to match the celebratory atmosphere of the tournament.
A design directly inspired by the World Cup trophy
The bottle of the World Cup edition was created with a gold finish and details that reference the famous trophy of the tournament.
According to information released about the launch, the design uses a golden structure and a green top inspired by malachite — elements that echo the aesthetics of the World Cup trophy and transform the bottle into a visually striking piece.
The idea is that the product functions not only as a beverage but also as a display item for collectors and football fans.
The launch follows the anticipation for the 2026 World Cup
The limited edition is part of the brand’s strategy to celebrate the tournament that will be played in 2026, when the World Cup will be hosted by three countries: the United States, Mexico, and Canada.
According to Robb Report, the bottle was created specifically to capture the festive spirit of the sporting event and turn every toast into a tribute to football.
The launch is also part of a growing movement among luxury brands that create special products connected to major global sporting events.
How much the limited edition costs
According to information released about the product, the 750 ml bottle of the limited edition is expected to reach the market with an approximate price of $225, with some smaller versions also mentioned for tasting or gifting.
Because it is a commemorative edition, the bottle is expected to quickly become a sought-after item among collectors and fans of premium spirits.
The special edition of Don Julio 1942 tequila shows how luxury brands are connecting with major global events. By combining a design inspired by the World Cup trophy with one of the most recognized labels in the market, the bottle promises to attract attention from both football fans and collectors of rare spirits.
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Source: Robb Report. This content was created with the help of AI and reviewed by the editorial team.
